Turn average sales reps into top performers, and eliminate 2 hours of "manual work" from their day so they ONLY focus on sales.By automatically sending them prospect-specific insights pre-call.
Prospect-specific intelligence delivered instantly — the scouting report your team needs, without the research grind.
Finance Lead
Alex Morgan
Budget authority · confirmed
3 signals this week
Game Day Brief
REF: EDGE-294-XB · Generated 2m ago
Sarah Jenkins
VP Infrastructure · CloudScale
30-Second Game Plan
- Open with their 14% Q3 infra-efficiency goal.
- Bridge to their recent migration off Datadog.
One question to ask
"How is the new SOC2 roadmap affecting your Q4 deployment velocity?"
Live Signal
CloudScale just posted 14 new DevOps roles in Austin.
You spend the budget on leads, but your sales reps can't close enough.
You drive qualified leads with CIOs, CISOs, and IT Directors. But when those leads hit your sales floor, not enough convert to justify the budget you spent... and you're the one in the hot seat, forced to justify a pipeline you don't control once your reps get on the phone.
BUDGET SPEND
$250K
Qualified leads booked
Pipeline closed
Not enough
Leadership wants answers
Same leads. Different outcomes.
Why your top closer wins and your average rep loses
Researched the prospect's company and recent moves
Understands the industry challenges they face
Knows the person — background, priorities, personal wins
Walks in armed to build instant rapport
Result
Closes the deal.
No preparation. Joins the call cold.
Defaults to reading through the pitch deck
Prospect feels sold to instead of understood
Hopes the same script magically resonates this time
Result
Loses the deal. Wastes the ad spend. You take the blame.
The gap between your average performers and your top closers isn't talent. It's preparation.
The Solution
Give every rep the ammunition your top closer already has
Evolve Edge is an AI sales enablement tool that automatically researches every prospect and generates a custom pre-call brief before every single meeting... the exact preparation your top performers do instinctively, delivered to your entire team. Plus, you get total visibility into which reps are actually doing the work.
Prep
Average reps get the same prep your top ones have
Edge researches the prospect and their company — recent news, funding, buying signals — and compiles it into a single brief. So every lead you put in front of them is met with a real, informed conversation instead of a generic pitch, and finally has a chance to convert.
30-second game plan
Congrats on the $4M raise and the backend hire — huge signal you're scaling fast.
Show how vendors in healthcare AI reduce deployment friction from 3 to under 1 sprint.
As you grow the backend team across regions, what's your biggest bottleneck right now?
Shane leans into compliance/security pain — likely CTO or co-founder trigger.
Rapport
Rapport gets built early in the call
Edge surfaces the details that matter to the person — a recent funding round, a 40 Under 40 award, something they said on a podcast last month. So your rep opens with "Congrats on the seed round, John" instead of "So, tell me what you do."
Who you're meeting
Shane Jenkins
Co-founder · Early Technical Ops Lead
Decision makerShane likely owns vendor selection and GTM infrastructure. Loaded with efficiency and risk instincts.
On the hook for
3 goalsEfficiency
Hours of manual prep, done in minutes
Evolve pulls research that would take hours for a rep to do manually. Reps simply go through the brief before the meeting and knows what the prospect cares about, what they're looking for, and how it connects back to your product — enough to engage a prospect early.
Smart questions to ask
- 1
With a globally distributed engineering team, what's your biggest friction point?
- 2
How are you managing HIPAA-grade data security today?
- 3
What's your hiring timeline for engineering and what does your tech stack look like?
- 4
How is the Jackson Physician Search partnership affecting your roadmap?
- 5
What would reducing deployment cycles by 40% be worth to you?
Lead the call
Reps lead the conversation instead of reading a script
Edge hands over a 30-second plan to lead the call and prospect-specific discovery questions built to surface pain points. Your rep leads a conversation about the prospect's actual business, which carries the deal further than any generic pitch could, and gives even an average rep the confidence to run the room.
Fit score
94/100
HIGH MATCH
Seller-to-buyer fit
ICP match
Healthcare AI · 20+ headcount
Buying signals
$4M raise · senior backend hire
Budget authority
Co-founder in the room
Active competitor eval
Reviewing 2 vendors
Focus
Reps only spend time on deals that can close
Edge scores every prospect against your ICP and flags the real fit before the call happens. So your reps stop spending hours on deals that were never going to close, and focus on the accounts actually worth winning — your pipeline starts reflecting quality more than volume.
What we found
- Funding
Raised $4M in partnership with Jackson Physician Search
medgeo.com/funding-announcement - Hiring
Posted senior Backend Engineer role (Jan 2026) — AWS, IEC 62304
medgeo.com/careers - Signal
Member of NVIDIA Inception Program — advanced surgical CV
medgeo.com/nvidia-inception - Ops
Contracted design agency Crafted for a 3-month sprint
crafted.studio/medgeo
Visibility
You have more visibility into what reps do on each call
Edge gives you visibility into which reps are actually preparing for calls and which ones are losing deals. So when your leadership asks questions, you know how to hold your team accountable and push all of them to be top performers, not just 10% of them.
Your 30-minute agenda
- 0:00 – 2:00
Warm open
Reference the $4M raise and the backend hire
- 2:00 – 8:00
Discovery
Dig into GTM: how they reach healthcare buyers today
- 8:00 – 16:00
Show the fit
Position as reverse marketplace of pre-qualified buyers
- 16:00 – 20:00
Prove value
Show intent-parsing on real buyer conversations
- 20:00 – 25:00
Objections
Hand-hold on healthcare-specific buyer intent
- 25:00 – 30:00
Next steps
Trial access for 30 days to test outbound intent
How it works
Three steps, before every important call
Tell Edge who you're meeting
Company name and website, plus the contact's name and LinkedIn if you have it. The more you share, the sharper the brief.
Edge does the digging
It checks the fit against your ICP and pulls outside signals — funding news, leadership changes, industry pressure.
Walk in with a plan
A 30-second game plan, a read on the person across the table, and — for complex deals — a note on who else is worth bringing.
FAQ
Questions before you book a call
Your top closer spends 30–45 minutes prepping for every call. Your average rep does 0. Edge delivers the same depth of preparation — company research, stakeholder profiles, industry signals, discovery questions — in under 2 minutes, so every rep walks in as prepared as your best one.
Still curious? See a live brief built for a prospect on your calendar this week.
Give every rep an unfair advantage
See a live Game Day Brief built for your team, from a real prospect on your calendar this week.